Altenar analyzes the growth pattern and key players in the Peruvian gaming market
Thursday 19 de June 2025 / 12:00
2 minutos de lectura
(Douglas).- Peru has established itself as one of the most promising betting markets in Latin America, thanks to a combination of high internet and smartphone usage, a clear regulatory framework, and strong integration between physical and digital betting.
Growth and Regulation
Internet and mobile : With more than 75% of Peruvians connected and widespread use of mobile payments, the country is primed for digital betting.
Regulation : Law No. 31557, in force since February 2024, established clear regulations for online betting and casino games, managed by MINCETUR .
120 licenses have been awarded to 60 operators, strengthening consumer confidence and attracting local and international investment.
Main Operators
Featured locations :
Total Bet , Inkabet (now part of Betsson), Te Apuesto , Doradobet and Betano .
Internationals present :
Bet365 , Betsson , 1xBet , Unibet , Betway and Rabona .
In the physical world , companies like CIRSA dominate with casinos and betting shops in key cities like Lima and Arequipa. CIRSA even acquired 70% of Apuesta Total.
Trends and Opportunities
Football and betting are closely linked: Betsson sponsors Liga 1, and Stake has partnered with FCB Melgar.
The focus is on mobile platforms , live betting, and integrated experiences (casino + sports betting).
Market consolidation is expected, with only three or four major brands dominating.
Challenges
High competition, rising taxes (up to 13% between ISC and GGR), and macroeconomic risks such as the fiscal deficit (3.6% of GDP in 2024).
New regulatory requirements include KYC, advertising restrictions, and responsible gaming measures.
Perspectives
The Peruvian betting market is estimated to reach $3 billion by 2026 , establishing itself as one of the most attractive in the region.
Success will depend on adapting quickly, offering personalized local experiences, and leveraging technology.
Read the full article here
Categoría:Legislation
Tags: Altenar,
País: Isle of Man
Región: EMEA
Event
Peru Gaming Show 2025
18 de June 2025
Facephi presented its digital identity verification solutions for the online gaming sector in Peru at PGS 2025
(Lima, SoloAzar Exclusive).- Facephi is consolidating its position as a strategic partner for responsible online gaming in Peru, presenting advanced identity verification, fraud prevention, and regulatory compliance solutions at PGS 2025, adapted to an increasingly digital and demanding ecosystem. In this interview, Bruno Rafael Rivadeneyra Sánchez, the firm's Identity Solutions Senior Manager, explores how its technology is redefining gaming security standards, with a preventative, seamless, and 100% regional approach.
Friday 18 Jul 2025 / 12:00
From PGS 2025, Win Systems Redoubles its Commitment to Peru: Innovation, Proximity, and Regional Expansion
(Lima, SoloAzar Exclusive).- In a revealing interview, Galy Olazo, Country Manager of Win Systems in Peru, analyzes the company's strategic role in one of the most thriving markets in the region. Its participation in the PGS 2025 trade show not only left its mark with its technological advances, such as the new Gold Club Colors electronic roulette wheels and the WIGOS management system, but also reaffirmed its commitment to the transformation of the sector and its consolidation in Latin America.
Tuesday 15 Jul 2025 / 12:00
Key debate during PGS 2025: Enforcement: Process to ensure compliance (laws, norms, rules)
(Lima, SoloAzar Exclusive).- During the 2025 edition of the Peru Gaming Show, the conference ‘Enforcement: Process to ensure compliance (laws, norms, rules)’ took place, with an international panel of professionals who debated about the current challenges to combat illegal gaming and guarantee the application of the laws in the sector, both in Peru and in the Latam region.
Monday 14 Jul 2025 / 12:00
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