Altenar analyzes the growth pattern and key players in the Peruvian gaming market
Thursday 19 de June 2025 / 12:00
2 minutos de lectura
(Douglas).- Peru has established itself as one of the most promising betting markets in Latin America, thanks to a combination of high internet and smartphone usage, a clear regulatory framework, and strong integration between physical and digital betting.
Growth and Regulation
Internet and mobile : With more than 75% of Peruvians connected and widespread use of mobile payments, the country is primed for digital betting.
Regulation : Law No. 31557, in force since February 2024, established clear regulations for online betting and casino games, managed by MINCETUR .
120 licenses have been awarded to 60 operators, strengthening consumer confidence and attracting local and international investment.
Main Operators
Featured locations :
Total Bet , Inkabet (now part of Betsson), Te Apuesto , Doradobet and Betano .
Internationals present :
Bet365 , Betsson , 1xBet , Unibet , Betway and Rabona .
In the physical world , companies like CIRSA dominate with casinos and betting shops in key cities like Lima and Arequipa. CIRSA even acquired 70% of Apuesta Total.
Trends and Opportunities
Football and betting are closely linked: Betsson sponsors Liga 1, and Stake has partnered with FCB Melgar.
The focus is on mobile platforms , live betting, and integrated experiences (casino + sports betting).
Market consolidation is expected, with only three or four major brands dominating.
Challenges
High competition, rising taxes (up to 13% between ISC and GGR), and macroeconomic risks such as the fiscal deficit (3.6% of GDP in 2024).
New regulatory requirements include KYC, advertising restrictions, and responsible gaming measures.
Perspectives
The Peruvian betting market is estimated to reach $3 billion by 2026 , establishing itself as one of the most attractive in the region.
Success will depend on adapting quickly, offering personalized local experiences, and leveraging technology.
Read the full article here
Categoría:Legislation
Tags: Altenar,
País: Isle of Man
Región: EMEA
Event
SBC Summit Americas 2025
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